You didn’t see it because you were blind.Today most of us know better than to drink and drive but how do you deal with driving blind? Inattentional blindness is the failure to notice a fully visible but unexpected object because our attention was engaged on another task, event, or object. We, the innately flawed lot, have a lot to do in a little bit of time, but when picking up a call could mean that you could completely miss a speeding truck that’s headed your way, it’s time to prioritize.
Every time you fixate on something while on the road you leave out very little cognitive resources to process other non-target stimuli in the visual field. So each time you decide to accept a call you might just be making a choice between being reprimanded and being paraplegic.
So Google a few experiments on inattentional blindness today. See for yourself the huge fraction of the world that you fail to see. You might also want to watch ‘Perception ‘, season 2, episode 3 for a thrilling demonstration of all that we are doing wrong. Believe me, nothing makes show and tell more interesting than a few murders in the mix.
Let that call go to voice mail so that you are around to call back later
Every time you fixate on something while on the road you leave out very little cognitive resources to process other non-target stimuli in the visual field. So each time you decide to accept a call you might just be making a choice between being reprimanded and being paraplegic.
So Google a few experiments on inattentional blindness today. See for yourself the huge fraction of the world that you fail to see. You might also want to watch ‘Perception ‘, season 2, episode 3 for a thrilling demonstration of all that we are doing wrong. Believe me, nothing makes show and tell more interesting than a few murders in the mix.
Let that call go to voice mail so that you are around to call back later
